ActBlue-native · server-side PDL enrichment

Donor Intent can be hidden.
We reveal it.

Donor Camp helps campaigns see which contribution pages, refcodes, visitors, and organizations are showing donor intent — then enriches those signals with People Data Labs so fundraising teams know where to focus next.

app.donor.camp / Overview
Last 14 days
ActBlue Visits +18.4%
4,812
Conversions +9.2%
312
Conv. rate -1.1pt
6.5%
Returning
34%
Hot alerts
4

Top refcodes

Highest intent
host_committee
188 visits22 conv.Hot intent
email_launch_day1
482 visits29 conv.Hot intent
sms_ask_25
211 visits34 conv.High intent
fb_video_ad
1,204 visits21 conv.Medium intent

Hot intent

2 new
Hot intent

Compass Political Consulting returned to high-dollar page.

Company matchConfidence: High

Evergreen Law Group — 3 sessions in 6 hours.

Source: PDL IP Enrichment
Built for campaign fundraising teams
ActBlue-native tracking
Server-side PDL enrichment
Compliance-grade audit logs

Fundraising intelligence, not surveillance.

Donor Camp answers the questions ActBlue analytics can't on its own — which refcodes are warming people up, which companies are showing interest, which sessions abandoned before converting, and where finance directors should focus this week.

Refcode intelligence

Every ActBlue refcode gets a visit-and-conversion picture, return-visit rate, intent score, and suggested next action.

Company match

PDL IP enrichment links anonymous traffic to organizations — law firms, nonprofits, advocacy groups, host-committee candidates.

Hot intent alerts

Plain-English alerts: "Known donor returned twice and did not give." Each comes with a suggested next action.

Known donor matching

Bring in CSVs, email/SMS click IDs, ActBlue exports. Connect anonymous visits to authorized records — always with source and confidence.

Privacy by default

Person enrichment runs only on records you provide. Visitor Reveal is off by default, requires customer acknowledgement, and never auto-contacts anyone.

Compliance-grade audit

Every enrichment call, suppression change, and reviewer action is logged. Built for committee, PAC, and nonprofit standards.

How it works

Donor Camp uses ActBlue's supported tracking-code options to insert a lightweight, async visitor-event collector. Enrichment happens server-side — your pixel never talks to PDL.

  1. 1

    Install the pixel

    Paste a small snippet into ActBlue's Landing Page and Conversion Page tracking sections.

  2. 2

    Capture intent signals

    Refcode, refcode2, UTM, referrer, session, visitor, form views, returns, conversions, abandonment.

  3. 3

    Enrich server-side

    PDL IP/company enrichment runs in the backend — keys, calls, and logs never leave your environment.

  4. 4

    Act on hot intent

    Dashboards, alerts, and intent scores tell your finance team exactly where to focus next.

Privacy posture

You should see signals your team was previously missing — not creep on visitors.

  • Anonymous visitors stay anonymous unless you bring in authorized identity data.
  • Person enrichment is opt-in and runs only on records you provide.
  • Sensitive pages excluded from reveal by default.
  • Workspace isolation, role-based access, append-only audit log.

Get early access

Built for campaigns, PACs, nonprofits, and fundraising consultants.

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